A Natural Evolution
The United States Golf Managers Association has a unique history. It is a division of the United States Golf Teachers Federation (USGTF) established in 1989 which incorporates over 25,000 members worldwide. Having trained and certified golf teaching professionals for twenty-four years, it was a natural evolution to now provide online golf management information for owners, managers, club pros and golf course staff.
Old School Methods
Our home study courses are unique in that they provide a much needed service that until now did not exist. Certainly there were the traditional 4-6 year “apprenticeship” programs and 2-4 year college programs that offer degrees in golf club management. Similar to 1989, when the USGTF asked themselves why must one attend a 4-6 year program simply to teach the game-it made no sense, we now ask ourselves the same question regarding golf club management. This lengthy procedure only made sense to the certifying bodies. The longer any entity can stretch out the program, the more revenue generated. And with no competition for years, these programs became more expensive, more time consuming, and entrenched as the norm with no alternatives.
For most people though, this type of education in golf club management was frustrating and seemed to deliberately shroud itself in complexity. We knew that old school education was not keeping pace with technology. These practices were outdated and we knew the consumer deserved better.
Modern Methods of Learning
Fortunately, the world has changed and education in so many fields has improved. It is no longer necessary to spend many years and thousands of dollars to learn about golf club management. Furthermore, Google’s search engine is one of the greatest advantages in business ever. It has allowed ordinary people the opportunity to gain knowledge more expediently. There is now a freer flow of information and ideas and this information is universally useful.
Our Educational Staff
The United States Golf Managers Association has taken advantage of the incredible talent within the United States Golf Teachers Federation and in doing so, we provide education through online video lessons from currently employed specialists in golf club management. Our colleagues are open and thoughtful people who share their personal knowledge and years of experience in golf management.
The Truth About Golf Club Management
At the turn of the 20th century, with golf becoming more popular and golf courses becoming more prevalent, the profession of golf club management began to evolve. Although the PGA of America was established in 1916, they did not provide specific education for golf club managers. Instead, they focused on training individuals who ran the pro shop, gave lessons and played golf with the members. Those actually managing golf courses were hired by golf club owners based on their outside business experience in management. Many of these individuals were either past or present golf club members, friends and associates who owners knew and felt comfortable with. This trend in hiring golf club managers mostly continues to this day.
Over the past 15 years however, more attention to the realm of officially training golf club managers has evolved. This includes many colleges and universities now offering two and three year golf club management courses. And although some of these entities find employment for their students, they are not club management jobs but mostly minimum wage entry level jobs as golf cart personnel, pro shop counter staff etc.
And do golf club owners necessarily hire these newly appointed golf club manager graduates? In most cases no. The reason being is that these individuals essentially lack any real- life business experience outside of golf. Golf course owners know that club managers require a track record. They must have tremendous people skills and must be able to hire properly, teach, motivate, and inspire their employees. With the majority of golf courses still being managed by local competent business people who golf course owners personally know and can trust, it is reasonable to assume that this trend will continue.
Now enter the United States Golf Managers Association. We have always recognized the truth about the hiring practices of golf club owners. We therefore created an online program with instructional videos that cover every aspect pertinent to the profession. Most importantly, these video lesson’s are actually taught by current golf club managers who have an acute understanding of profit and loss and are privy to all the latest information in the golf club management industry.
To learn more about golf club management, enhance your existing club management skills or prepare to enter for the first time a new realm of the golf industry we welcome your participation.
Certified Golf Club Manager®
This term is a United States federal registered trademark owned by the United States Golf Managers Association.